Lesson 1 of 5
Choosing a service to feature
A clear post starts before you pick up your phone. Choose one service you do often, enjoy doing, and want more of in your chair. One service per post keeps your message simple.
Nail technicians and estheticians: the same thinking applies to a gel set, a brow shape or a facial step.
Look for a visible change
The best service to feature shows a difference you can see on a small screen: a colour shift, a shape, a texture, a finish. A trim that only removes a centimetre is hard to film; a gloss that changes shine is easier.
Pick the one detail that matters
Every service has one thing a future client should notice: a soft blended root, a clean perimeter, defined curls. Naming that detail now tells you what to film up close later.
Think about who it is for
Describe the person who would want this service in a few plain words, such as "clients growing out highlights" or "curly clients who want shape without losing length". You are writing to them, not to everyone.
Exercise: name your service, person and detail
List three services you do every week. For each, write who it is for and the one detail to notice. Circle the one you would most like to book again.
Practice example for a hairstylist: "Root smudge — for clients stretching time between colour — the soft line where the root meets the lengths."